
Why Your Insurance Is Probably Broken — And What Kim Ruiz King Wants You to Do About It
Why Your Insurance Is Probably Broken — And What Kim Ruiz King Wants You to Do About It
Kim Ruiz King didn't plan to build a career in insurance. She was a CPA running a vending machine company when COVID shut everything down. She found her way to insurance through ZipRecruiter, worked around the clock while her son transitioned to online school during a personal separation, and won a trip to Costa Rica within three months by helping enough families in enough ways to count. Now she's the founder of Fambuli Insurance Services, a Loudoun-based brokerage where clients don't just hold policies — they actually understand them. Life insurance, health insurance, retirement planning, business protection, and yes, even pet coverage. In this conversation, Kim shares what happens when families don't have the coverage they need, why most people resist the conversation, and why consistent effort — like watering bamboo — eventually grows something extraordinary.
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